Discover how Roche launched the Accu-Chek Loyalty Program and drove consumer engagement and trust through a cutting-edge loyalty rewards scheme.
Background:
Roche Diabetes Care partnered with Sproxil to launch a 3-month loyalty rewards scheme aimed at boosting engagement and brand loyalty amongst partner pharmacists and consumers. The campaign utilized QR code integration, app incentives, real-time analytics, and monthly raffle draws to drive sales growth and enhance consumer interaction.
Sproxil’s Solution:
The Accu-Chek Loyalty Program was launched in two phases within 3-4 months. The key elements of the campaign included:
- QR Code Integration: Sproxil generated unique QR codes installed on promotional materials and product packages. This made it easy for partners and consumers to participate and get rewarded with their mobile phones.
- App-Based Incentives: Consumers used the Roche Diabetes app for personalized health insights and exclusive offers available only on the app, promoting engagement with loyal customers and for easy data collection.
- Raffle Draws: Virtual raffle draws were held in February and April to enable Roche to connect with its partners and customers, enlighten them on the key value of the product, and create excitement through rewards. During the raffle draw, participants received instant SMS when their name was pulled up, indicating what they had won and how to redeem it.
- Real-Time Data Analytics: A comprehensive dashboard provided real-time insights into consumer behavior, rewards disbursed, and campaign effectiveness, enabling data-driven decisions post-campaign. Overall, the program aimed to strengthen consumer relationships, gather valuable insights and drive growth in the competitive healthcare market.
The Outcome:
The program delivered significant results for BUA Cement, including:
- Increased Consumer Engagement and Enhanced Brand Loyalty: The Accu-Chek Loyalty Program increased consumer engagement and enhanced brand loyalty through QR code scans, app downloads, and raffle participation, resulting in stronger consumer connections, trust, and preference for Roche’s products.
- Business Growth: The Accu-Chek Loyalty Program contributed to measurable business growth for Roche, including increased product adoption and market share in the diabetes care segment. The team also had the opportunity to share their new product, features, and offers with the consumers. This growth underscored the program’s effectiveness in driving sales and enhancing Roche’s market position.
To learn more about the campaign, the process, and the outcome, download the full case study.
